Reuters reports that as of next year all of Dreamworks Animation SKG’s films will be shown in next generation 3D. The reason for the change is a hook up with Intel Corp.
“This is the next innovation for the movie industry,” Jeffrey Katzenberg, chief executive of DreamWorks Animation, said in an interview. “It impacts how we make our movies, how movie theaters present our films and how audiences experience our films.”
“The real promise of 3-D is an immersive experience, not an observational experience,” he said.
Dreamworks and Intel recently showed off their new 3D image brand called InTru 3D, and already Dreamworks is planning to replace all of their hardware with Intel microprocessors. The first Dreamwork film to be shown on this format will be the upcoming Monsters Vs. Aliens.
