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According to Variety, James Cameron’s sci-fi opus AVATAR has broke the $1 billion mark world wide. This alien Romeo and Juliet story has pulled in a total of $1.4 billion total, $480 million of that being domestic and including a wildly popular $40 million opening in China.
Part of the success of AVATAR is that you just can’t get away from it. The film is offered in all ways one can see a movie; regular, 3D, or supersized Imax. And it has been in theaters since December 18th and still has another 7 weeks showing in Imax theaters.
Imax CEO Richard Gelfond expects the record boxoffice from “Avatar 3D” to spur return viewing for future Hollywood 3D titles on his screens locally and internationally.
“There will be an ‘Avatar’ halo. Some people went to an Imax theater for the first time to see ‘Avatar.’ Many liked the experience, and will come back again,” he said.
This repeat business is good news for James Cameron. His last big hit TITANIC is the world record holder of the highest foreign grossing movie of all time at $1.8 billion. At the rate it is going AVATAR looks like it will very likely top that, showing that Mr. Cameron can top himself.
