According to Variety, Blizzard’s CALL OF DUTY: MODERN WARFARE 2 hit stellar numbers in sales on it’s opening day selling 4.7 units. This tops opening day numbers of the reigning champion GRAND THEFT AUTO 4 in 2008, selling 3.7 million units on its first day. While not being quite the “largest entertainment launch in history” which was Activision Blizzard’s goal, it was still enough in sales and spectacle to turn heads. MODERN WARFARE 2 even had its own opening day celebration in London’s Leicester Square, being the first video game in history to do so.
A camouflage-hued carpet replaced red at the Nov. 10 event, and thesps Kevin McKidd , Billy Murray and Craig Fairbrass were on hand to discuss their voice roles in the epic game, which follows a platoon of soldiers in South America, Russia, Kazakhstan and Afghanistan.
Even though video game sales numbers are down this year, in between MODERN WARFARE 2 and THE BEATLES: ROCKBAND , i believe the industry has had a strong boost into the holiday season.