GenArts is spreading out once again. Variety reports that GenArts, computer graphics software manufacturer, has just procured Wondertouch, the maker of plugins for VFX including the popular Particleillusion, and plan to turn the software into a plugin for both Mac and PC.  This follows closely by GenArts signing their exclusive partnership with Lucasfilm.

GenArts CEO Katherine Hays told Daily Variety that vfx companies want more off-the-shelf solutions.


“What we’re hearing and finding in the industry is, where in the past they saw a real benefit to building 80% (of their software) and buying 20%, they want to shift that. They want it to be 20% built in-house and 80% standardized tools that are very high-end from a trusted vendor.”

GenArts didn’t just acquire the software, but also Alan Lorence - the creator of Particleillusion.   He will be the senior engineer creating more software for the GenArts company.