According to Variety, Disney-Pixar’s film UP is climbing so rapidly that it will soon be able to beat THE INCREDIBLES as Pixar’s 2nd highest grossing film domestically, under FINDING NEMO. Most Hollywood anylists are chalking it up to the added revenue from 3d showings to UP’s growing tallies.
Chuck Viane, Disney’s prexy of domestic distribution, said 3-D has been a boon to “Up,” but he added that the foundation of any successful pic is a good story.
“3-D enhances the storytelling, and thereby, the run,” Viane said.
Right now Pixar’s only worry is the upcoming ICE AGE: DAWN OF THE DINOSAURS which will also be shown in 3D, taking up limited screens and extra profits.