The big news this weekend is UP’s domination of the US boxoffice, not really a surprise after its rave reviews at Cannes and smart marketing. The Hollywood Reporter announced that UP bagged $68.2 million this weekend making it the third biggest Pixar opening.
Helping the overall numbers, Variety reports, was the;
1,534 3-D venues, which charge a premium of about $2 per ticket. Disney domestic distribution topper Chuck Viane said the 3-D sites generated an average for “Up” — Pixar’s first 3-D pic — that was 2.2 times that of conventional locations.
UP’s competition this weekend was Ramey’s horror-flic DRAG ME TO HELL, and the kid-friendly champ from last weekend NIGHT AT THE MUSEUM: BATTLE FOR THE SMITHSONIAN. MUSEUM slipped to second with $25.5 million and HELL came in respectable third at $16.6 million.