Variety reports that “Beverly Hills Chihuahua” took the top of the box office this past weekend, raking in $29 mil. The Disney family picture seemed to do well in its October slot even though this month is usually highlighted by horror films getting top numbers.
Of its aud, 77% were families, while dog lovers without kids also showed up: Couples made up 12% of the aud, teens 11%.
In fact, this weekend is up over 40% than last year’s domestic B.O. Eagle Eye came in at the second spot over the weekend,
Sony’s “Nick and Norah’s Infinite Playlist,” which came in third, and Warner Bros./New Line’s Western “Appaloosa,” which placed No. 5 as it expanded nationwide after a two-week limited run.
Also faring well for their limited runs was Bill Maher’s “Religulous” ($3.5 mil) and Jonathan Demme’s “Rachel Getting Married” (screened only in 9 theaters in New York and LA, it made $302,934).