Variety is reporting that the WB has decided to develop a feature film around one of Chuck Jones’ classic characters– Marvin the Martian. The development is happening at Alcon Entertainment with Broderick Johnson and Andrew Kosove as the principals, and Steve Crystal producing.
Crystal, a former Warner exec with a first-look deal at Alcon through his Charlie Co. banner, developed the pitch as a Christmas story, with Marvin coming to Earth to destroy Christmas but being prevented from doing so when he’s trapped in a gift box. Alcon’s out to writers and directors.
Johnson and Kosove told Daily Variety that “Marvin” will be aimed at the family demo along the same lines as Alcon’s “Racing Stripes”and “My Dog Skip.”
The film will be live action with a CGI blend.