Variety reports that at the annual Licensing Show this year, Disney and Pixar unveiled their collection of merchandise for the upcoming release of their film “Wall-E.” Disney is really banking on Wall-E making a bigger splash in the merchandising department than Ratatouille did. As much as critics loved the film, toys of cooking rats just didn’t seem to hit the mark with licensees. Disney’s hoping that

“Wall-E” toys and other merchandise [will] generate some $30 billion in retail coin this year. Mouse House’s “Wall-E” push encompasses everything from pricey deluxe robots to branded “Wall-E” Crocs shoes that leave caterpillar-tread-like tracks.

While “Ratatouille” sagged with licensees, “Cars” did well in the merchandising game. Most notably, Mattel’s versions of the vehicular characters were very popular. Due to the continued popularity, Disney/Pixar is planning on making a sequel to the film.