Reuters reports that Digital Domain’s announcement of going public last week didn’t amount to much on Wall Street. The effects house, tied up with investors like Michael Bay and films including “Speed Racer”, were offering 6 million shares at $13 a piece. Unfortunately, the stocks are a tough sell considering the company lost $19.9 million in 2007.

But Digital Domain acknowledges that making money in these endeavors is no easy task. In its prospectus, it calls the visual effects and animation industry “very competitive,” while the video game industry is “intensely competitive.”

So far, it seems that the company, which is seeking to raise $68 million in its IPO, has set too lofty a goal at a time when Wall Street prefers profits to potential.

There is no word yet on Digital Domain’s IPO being pulled or repriced.